Meet the BMR Team
A unique blend of expertise from the worlds of Corporate, Media, Sport, Public Sector, Psychology, Research and General Practice
Our Team
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Sheila Lord, Director
Sheila Lord brings extensive corporate experience in supply chain
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management, operations, and ISO management systems implementation to her role at BMR. Having witnessed the challenges of disjointed processes in organizations, she quickly recognized missed opportunities for improvement. Now, Sheila uses her corporate expertise to help businesses embed well-being into their daily operations, ensuring that mental health and wellness are integral to their organizational culture and long-term success.
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Kirstine Nicholson, COO
Kirstine oversees all back-office operations, including diary
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management and ensuring the smooth running of the organization. Her exceptional organizational skills keep BMR on track, and her team would be lost without her. With decades of experience in the football industry, Kirstine brings a unique perspective, understanding the pressures of high-demand environments. Her background equips her to effectively manage operational challenges while supporting BMR's mission to promote mental health and well-being in the workplace.
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Claire Jones, BD Manager
Claire brings her passion for mental health advocacy and client care to her
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role as Business Development Manager. With her extensive background in recruitment, Claire’s expertise in building strong relationships and understanding client needs is central to her approach. Claire is committed to advancing mental health initiatives in both workplace and educational settings, ensuring clients receive the care and guidance needed to foster healthier, more resilient teams.
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Dr Rachel Jakeman, GP
Rachel is an Associate Consultant with BMR and a GP.
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Rachel has a keen interest in Male and Female Health, Mental Health, Menopause, Weight Management and Burnout. She also provides NHS GP services to a newly piloted gender identity clinic.
From her vantage point as a GP, Rachel witnesses firsthand the toll of poor physical and mental health.
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Amanda McEvoy - Associate Consultant
Amanda is a senior L&D consultant with 25+ years’ experience
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across leadership, mental health, neurodiversity and EDI, with extensive NHS and public sector experience. Delivers practical, high-impact training that supports managers, strengthens teams and improves workplace culture.
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Peter Kelly - Associate Consultant
Peter Kelly is a leading psychologist, speaker and advisor
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who consults with organisations in the UK and internationally for mental health solutions in the workplace.
Peter was a Senior Psychologist & Specialist Inspector at The UK Health
and Safety Executive.
During his tenure, he developed the Health and Safety Executive (HSE) management standards approach to tackle work-related stress and was a consultant on the development of the ISO45003 global standard for managing work related psychological risks.Description goes here
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Clare E Kenny - Associate Consultant
Clare is an experienced workplace wellbeing strategist, leadership &
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culture expert, facilitator and AoEC qualified coach.
With a background in learning and development and leadership consultancy, Clare has worked in senior leadership roles in Europe and Asia, and now supports organisations to build cultures and ways of working that help people to thrive, not just survive.
She has experience working with a range of organisations from FTSE 100s to dynamic start-ups including Burberry, Channel 4, KPMG, Novartis and Warner Brothers Discovery
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Kat Winstanley - Associate Consultant
Kat is an MHFA Instructor and former Head of Wellbeing & EDI at BrewDog.
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She brings strong experience in hospitality, programme implementation, neurodiversity and inclusive communication. Known for warm, practical delivery that helps people feel safe, respected and confident supporting others in real workplace situations.
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Ali Johnson - Associate Consultant
Ali is an experienced Mental Health First Aid Instructor
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with a background in healthcare and complex support needs. Combines professional expertise with lived experience to deliver practical, inclusive neurodiversity and wellbeing training that resonates.
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Lorraine Canham - Associate Consultant
Lorraine is a HR Director with 25 years plus experience specialising in
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organisational development with a proven track record in leading HR initiatives, driving workforce engagement and working with SME’s in developing their leadership and communication whilst ensuring clients are compliant and free from any legal vulnerabilities.
A qualified HR professional, Coach, Motivational Maps Practitioner and a Mental Health first Aider she is passionate about employee well-being and cultivating diverse, inclusive workplace environments where employees can thrive.
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Liz Mulhall Brewer - Associate Consultant
Liz is a Business Psychologist specialising in Neurodiversity and
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workplace well-being.
With a strong passion for supporting neurodivergent individuals, Liz applies a neurodiversity lens to traditional well-being services and workplace design.
She works across various sectors, including healthcare, government, and financial services, delivering neurodiversity coaching for individuals with ADHD, Dyslexia, Autism, and more.
Through her coaching, Liz helps clients develop strategies to enhance well-being, optimize performance, and navigate workplace challenges, fostering inclusive environments where everyone can thrive.
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Rachel Toseland - Associate Consultant
Rachel is a qualified Financial Planner with a mission to educate employees
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on how to make smarter financial decisions. She provides accessible guidance on saving, investing, pension planning, mortgages, and protection, empowering employees to take control of their financial well-being. Rachel works with individuals and groups to help them maximize their financial positions, offering practical tools and strategies to create financial stability, reduce stress, and build a secure future. Her approach ensures employees are informed and confident about their financial choices.

